Water is the root of life and waters is the cradle of culture. Nowadays the ancient waters of Kaohsiung has been affirmed from the locals and becoming the main target of travel marketing. Let people recognize the culture value of waters. As the renovation of the waterfront space, the network media has been brought new look. The content is whether deep concern, the creation tried to combine the new and old media, broadcast media and blog. The form of combination passed down the ancient cultural intension like the network media continued the content of the traditional media and provide the reading and listening situation which broke through the time and space limit. The creation will be combined the new network media of blog and original form of broadcast media, showing the new idea of the creative content.
Based on the above observation of background status of the environment, the following is the objectives of the creation:
1.Explore the relationship between city and water, and use the new media (Internet) and old media (broadcasting) of integration development to let more people hear the sound of water flowing in Kaohsiung City.
2.Based on the perspective of caring Kaohsiung, reporting the water-related attractions in Kaohsiung with guiding from the local topic characters to raise awareness of the audience to know the environmental culture and further to speculate the value of life.
3.Use the characters of the broadcast media with the field radio to lead the audience into the hearing imagination. Through interviews with local people in art, shaping water Kaohsiung in the different points of view.
4.Use the network media to extend the life of radio programs. Through the blog creative platform to transform radio program into the form of random listening to broke through the time limit of the traditional media. The public can broke the limit of the space-time and place to know the city of water in Kaohsiung and relationship of the humanistic development by using the deterritorialized network media.
Through the public performance, finding the following conclusions:
1.The creation “Hear the Water City of Kaohsiung” can be impressed audience to link the “water” with Kaohsiung and let them know further about the city of water of culture and waterfront environment in Kaohsiung.
2.Used the way of the field radio, “Hear the Water City of Kaohsiung” allowed the audience to have the feeling of virtually being there and promoted the willing of visitation.
3.The random of network program can make up to the disadvantages of the listening way of the traditional radio programs. However, the audience doesn’t necessarily accept.
4.The radio programs will also be placed on the internet not to attract more audience to listen to the programs.
5.Blog is the self-expression. Although blog can not be able to threaten the traditional media, it still affected the demarcation between “profession” and “interest”.
6.If the traditional programs wanted to combined with internet, it should be strengthened the interactive design and post-production the program essences to accommodate the listening habit with short attention from the internet users.