The purpose of branding is to differentiate a brand from other similar brands. The direction of the branding is adjusted according to the development and operation status of the enterprise. One of the most significant design of a branding process is the logo of an enterprise and the importance of the supplementary design is often neglected. It is known that a perfect branding identification can promote the value of a brand and the image of an enterprise can be accurately expressed by using the specification and design of an clear enterprise identity. The effect of this image can influence the perception of an consumer towards the enterprise, therefore enterprises nowadays value the current state of its own branding and the potentials of future development of the branding. However, the key of creating benefits for an enterprise lays in the art of utilizing the combination of brand image and aesthetics. Literature reviews, content analysis and case studies are the methodologies used for the purpose of data analysis and review in this research. This research brings up three main discussions: the expansion of brand image and supplementary design; the definition of supplementary design; the summarizing and organizing of the development of brand identity system case studies. Through the project of cooperation between industry and university “ Creative Design , 50th Anniversary of YAKULT (the Project of ‘Designing and System of Image) ” commissioned by YAKULT Corporation (YAKULT) , discussing how the designing team apply the design on the ceramic plate, and utilizing visual effects to express how YAKULT values the enterprise’s inner overall concept of identity and creative design.