During the pandemic, a new business model has emerged, where brand establishment is no longer limited to physical stores or products. The ability to provide real-time services or consumption channels online has become increasingly important. As a result, websites have become widely used platforms for various activities such as information search, shopping, and submitting requests. Websites are easily accessible and offer diverse presentation formats, making them advantageous for conveying selected thematic content. Therefore, this project selects a website as the creative medium.

Titled "28 Days," this project centers around women and takes inspiration from the anxieties some women face regarding their physiological processes. Focusing on the menstrual cycle, which spans 28 days, women are influenced by hormonal changes during this period. Similar to how people follow a 24-hour circadian rhythm to adjust their daily routines, women's inherent menstrual cycle acts as a secondary physiological clock.

Through an interactive website, this project aims to guide users in understanding their own physiological cycle. Users immerse themselves in different scenarios within the website to determine their current stage within the 28-day cycle. Women can then adjust their lifestyle based on the website's prompts, attempting to synchronize with their own physiology and re-establish harmony with their bodies and cycles. The goal is to transform complex menstrual cycle information into easily understandable knowledge, offering users a unique browsing experience through this website design.