The market of webpage design has become mature after twenty years of development, but there are still many websites that are unfriendly to the users. Some have beautiful visual design but come with bad usability, some have poor user experiences on mobile devices, some are lack of proper arrangement causing users to go astray. Unlike other forms of art, a good design should not only be visually and emotionally attracting, but also need to be suitable for use. Without a good user experience, any design will fail to meet its purpose to deliver messages from the designer, no matter how good the visual effect is.

This study of creation first analyzed the pattern of how user read a webpage, induced a principle of designing and an indicator of usability that is fit with the habit of users, to create the baseline for design which is user-oriented: Can we solve people's problem via defining question and crack them up with best solutions. The study also analyzed how dynamic visual elements help users in visual communications, link them with the webpage design, let the users participate in the webpage. The author used the result of this study as the core of designing, hope to find the balance between visual and user experience, trying to make a difference while many webpages are using the same way of designing.