The creation focuses on the image strategy which is linking the local image of Tainan city to the design for Uni-lions in CPBL. According to the literature reviews, the point of the operation of the professional baseball team is to link to the city they belonged to enhance the citizens’ sense of identity and bring support. Uni-lion based in Tainan city is one of the most senior teams in CPBL, and they pays more attention to the local operation in recent years to overcome the problems, which are the old baseball field and the difference between the distribution of fans in north and south.

First, conducting the literature reviews of local operation ,local image and visual system design was to realize the status of the operation and the problem Uni-lions facing now. Second, conducted the in-depth interviews with the people who are important to the city and the baseball. Last, according to the results of the in-depth interviews summarized most common elements ,and induced two concepts of the design, which are the “historic city” and “multiple features”.

There were two stages in the process of creation. The first one was experimental creation. Through the expert's survey to choose the primary logo design, it initially developed into the basic system and the proposal of the application system. Based on the feedback and suggestions from the exhibition, the next step was to adjust the assessment indicators on the survey and re-collected the all group’s opinions to select the best logo design, which contains the image of Tainan city and the feature of Uni-lions. The second stage “main creation ” was to build a more completed visual system design and exhibited it online. The core aspect of the visual system design is the main logo of Uni-lions and the relevant system design. Putting the Tainan government, commodity groups, and the target audience into the design extended it to the two aspects of the application, which are the “logo of the government agencies ” and “logo of the commodity groups ”. Hope this can strengthen the advantage of the local operation of Uni-lions.

Wish the creation can intensify the local image for Uni-lions. Not only enhances the Tainan citizens’ sense of identity of Uni-lions but also brings benefits for the city and the baseball team to promote prosperity. On the other hand, considering to the systematic development of the local professional baseball team, the creation also builds its own systematized visual design strategy for reference.