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包裝補拍-排版-04

國立臺灣藝術大學 / 視覺傳達設計學系 / Author:LIN, PIN-JIA

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“Animals and plants obtain the survivability from the long time of evolution process, which hides the mechanism we can’t imagine. Human inspired by nature structures, that is BIONICS” Today, bionic applications is increasingly wide range, especially in Science and Technology, Industrial Design also the main development. In the high environmental awareness society, the bionic package design will lead us towards environmental protection in a friendly way. The earliest using function of packaging is commodity protecting, making the commodities are not damaged by external forces easily. A good packaging design can give consumers trust and peace of mind (Saihei Makinami, 2010). Today, the function of packaging design has already surpassed the function of protection. Shaping the brand image and advertising, promotion have become its primary added value. The old forced marketing method of brainwashing with a large number of advertisements will gradually be eliminated. How excellent packaging design enhances its distinctiveness, such as standing out from the crowd, and it is a challenge that every packaging designer need to face (He Qiheng, 2011).

This research divides "bionics", "bionic design - taking architectural design as example" and "bionic packaging design" into three parts for case collection, and uses biological bionic definitions as the basis for screening packaging samples, and then analyzes the selected sample cases with the basic elements required for packaging. Through a comprehensive analysis, the design trends of the present bionic concepts applied to packaging summarized, and creative projects suitable for development. The basic method of learning natural sciences starts with "observation" (Yuan Xiang, 1989). Through actual observation and second-hand data collection, the structure of plant fruits is analyzed, and then it is actually used in packaging creation. The creation is based on the concept of "生" as the main axis, "生" is biology and life, combined with biological functions.