This thesis aims to look at how the globalization of character animation links the design issue in molding the characters. Moreover, it is to identify that if the designs of these purpose-built characters, such as business consideration, education-based and advertisement-based, etc., are in common. By reviewing in this method, it is to generalize a set of reference in order to verify the focus of the personal creation in the design of character animation.

Based on American, Chinese, and Japanese historical background of character animation, it is to discuss the documentation itself; it is also the realize how character animation is presented and how it is related in terms of its development in each area in order to compare the effect upon the factor of character design in each area.

By means of the practical experience in animation production, this thesis is to decipher the content of the work and the process how the design of character is come up. Then, it is to analyze how the design factors influence this work, and explain the design of character for the pre-production and the result for the execution of character animation.

Finally, it is to generalize the referential direction of the design for the character animation. This thesis concludes that the design of character animation should be based on how themselves are presented; by the linkage of visual style, the personal of the character and the characteristic features of the design, it can let the audience obtain more understanding of the features of character personality through visual messages communicated from the character design. No only knowing the character, being involved in the presentation, audience can also present their emotion that is affected by the character and scenario of the story, and identify themselves in the character.