In the end of 20th century, amid globalization, technological development and Postmodernism, with creativeness, diversification and autonomy, cultural & creative industry has become a mainstream industry around the world after the revolution in agriculture, industry and information technology. In Taiwan, cultural & creative industry also has become frenetic. People from industry, government and academy have responded to the wave of cultural creativeness with enthusiasm.

The history of Taiwan’s cultural & creative industry can be traced back to 1991. At that time, the government encouraged ‘Enrich Community Development’. Local craftsmanship and sightseeing has been combined and it made cultural industry have a beginning to grow. In 2002, ‘Cultural & Creative Industry Development Plan’ was included into ‘Challenge 2008: National Development Key Plan’, which has more clear plans about nurturing talents, tidying/organizing environment and promoting cultural & creative industry. It proposed to build up Five Creative & Cultural Parks, which shall become exemplars of developing cultural & creative industry. In 2010, the government announced ‘Cultural & Creative Industrial Development Act’, which stipulated the industrial scope and implementation guidelines. Officially it has been moved towards a stage promoted by law. Cultural & creative industry is about creative designs with artistic aesthetics. Universities of arts nurture talents of performing art and designing creativeness. These art universities have played an important role in the development of cultural & creative industry.

Among Taiwan’s art design education, National Taiwan University of Arts (NTUA) is the most advanced academy with the longest history. It is also one of the schools that have regarded cultural & creative industry as a department. In 2007, under the programme of government’s ‘Re-utilizing Unused Space’, the Cultural Creative Industry Corporation Park was established for Taipei Paper Mill. In 2009, with the approval of Ministry of Education, NTUA established a level one unit – Cultural Creative Department, which is to provide management and marketing for the Corporation Park. The behaviours of visual communication design have been long and widely conducted in human society. Along with technological progress, they have presented more diversification and become dispensable nowadays. Therefore, visual communication design has been a part of cultural & creative industry.

Based on relevant academic theories about visual communication design, the methodology adopted in this study were literature and observation analysis. The study target was the Cultural Creative Industry Corporation Park of NTUA and a systematic planning of visual design was drafted accordingly.