In today’s society, education system is no more exam-oriented. Studying hard and then entering a top school is no more a guarantee of a great job. Therefore, the creation is on the basis of influences of the trend of fewer children and Twelve-Year-Basic-Education which cause schools facing recruiting problems. Furthermore, Dasi Junior High School is a remote school in rural area in comparison with schools in metropolitan area. As a result, Dasi Junior High School needs to develop features of its own and possibility of multi-learning in order to attract students with differerent potentials.

After analyzing related social phenomena, educational strategies and studies of school marketing, the creation makes a detailed comparison and S.W.O.T. analysis of Dasi Junior High School and its neighbor school which leads to find out specific features of Dasi Junior High School. The most significant features of Dasi Junior High School are: beautiful and spacious learining environment; enthusiastic spirit of athletic teams; bathing in arts and humanities; infusing fun into teaching. By photographing a promotional film, the creation aims to enhance brand spirit and image of the school. The promotional film is expected to be played on official website and important events of the school and accomplishes the purpose of recruiting more students.