The study focus on the impact of female body awareness on sexual arousal. The gradual collapse of female body awareness in patriarchal societies turns into an enormous impact. The rise of feminism and consumerism appears significant changes. Women have been oppressed as “the second sex” in stereotype patriarchal societies and the objectification of women serves men for sexual satisfaction as desirable sex figures. In this circumstance, women in contemporary society is no longer passive. The rise of feminism provides the power to gain more balance positions to men and the attention of women’s desire and consuming abilities in modern societies. Women’s consumption which driven by the objectification of men is more equal than the opposite situation to men. Arbitral paternity will overpower female no longer in the future trend. The power transition in gender is determined by commercial market and the comprehensive recognition of subject and object of gender.
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