This action research aims to explore the application of TV commercial into visual cultural art teaching. The integrated curriculum is designed for enhancing the students ' ability to appreciate the aesthetic aspect of TV commercial, analyze the information and ideology of it, learn ti produce TV commercial by using the technological media and exerting their creativity, as well as evaluate their peers's works. Specifically, the purpose of this research includes:（a）to develop a visual cultural art curuiculum with the application of TV commercial；（b）to analyze the situation of implementing such curuiculum；and（c）to provide suggestions for future related teaching and research.

Based on the findings and disussion, the conclusion includes: （a）The curuiculum involves the TV commercial as subject matter, utilizes information technology, adopts the teaching strategies of creative thinking, integrates the concepts in media literacy, and uses multi-disciplinacy art integrated curuiculum. The curuiculum includes four units: 〝The TV Commercial Meeting,〞〝Power Director,〞〝Director Powerful,〞and〝I See, I Shoot, and I Think. 〞 （b）Acquainted with the skills of art expression through new technology, the students can integrate their multiple intelligences and enchance media literacy and positiue attitude to the learning. The teacher should review the teaching project and make adjustment in the process. （c）The research provides suggestions regarding the application of TV commercial into visual cultural art teaching in trems of ways and contents, as well as the subjects, issues, and content of futurerelated research.