Regarding creation of art, I have been thinking about the issue how the public and artistic expression are reduced. The abstract interface of daily experiences I stressed, in fact, is the relationship between reality and the art work.

This paper aims at "Signboard Action", which corresponds to a series of works related to signboard. The memory of growing up in the dark industrial zone identifies how the self existed in the past, contrasting with the bright and beautiful Taipei City that the self faces after growing up. What between the two places is a river, which separates the degraded area waiting for renewal. As such, by picking up and collecting the remnants in the industrial zone, I present the secondary sense of beauty as the paradox of the "industrial brands." Do the uniform industrial products require brand variation? Or, the industrial zone is only fancy of approaching the progressive and sound modernization, but always sinks in the area of transition.

Therefore, I launch from the "signboard," the "state of motion" of this public visual media. My creation adopts the casual existing images and texts in life, trying to explore the message and the physical object from the public''s imagination and the Corporate Identity System. In other words, I try to find out the difference between plane and 3D, and how the images are utilized for representation by actions.

Conversion of different meanings makes the signboard become a kind of interface. Displacement of field and exchange of taste signifies public communication and behavior of exhibition has become closely related. For me, I try to link both by actions motivated via the signboard.