In Taiwan, the market for hand-shaken beverages is saturated and highly competitive with numerous brands. As the pace of life becomes increasingly hectic, people experience growing stress, seeking satisfaction and relaxation through taste. To attract consumers amidst this fierce competition, businesses employ various packaging and visually soothing images to stimulate consumers' visual senses and drive sales. This creative study primarily focuses on the design of hand-shaken beverage brand images, aiming to convey healing designs that raise awareness about issues related to stray animals, advocating for "adopting instead of buying" to encourage responsible pet ownership. This initiative aims to promote social concern and change, thereby fostering resonance with the brand and deepening consumer impressions through guided visual design.
Therefore, this creative study employs literature analysis to collect relevant information on visually healing designs, serving as theoretical support for future creations. Additionally, through case analysis, it explores and summarizes the stylistic characteristics of visually healing designs in the Taiwanese hand-shaken cup market. Following this research, these characteristics will be incorporated into the brand's visual identity system design.
Through the creation of multimedia visual designs for public welfare hand-shaken beverage brands using healing imagery, it was found that appropriate use of multimedia technology enhances the flat visual image design confined to packaging, adding visual appeal and interest. Furthermore, simplifying packaging design facilitates easier decomposition during recycling, aligning with environmental conservation principles. This study aims to provide valuable reference materials for designers, salespersons, and researchers in related fields. It also suggests that future researchers explore various forms of packaging and utilize multimedia combinations to discover innovative sales models suitable for corporate brand products, thereby tapping into potential business opportunities.