Music is a cultural industry with high circulation, no language and national boundaries, and easy access to singing. It has also become a very important　industry for people's leisure entertainment. With the advent of the digital age, coupled with Taiwan's Executive Yuan's policy of "Digital Nation. Innovative Economic Development Program" DIGI⁺, the popularization of mobile carriers and the active online media have driven the vigorous development of the digital market. Streaming has also become a very important product in music carriers. The development of digital music and technological advancement has completely overturned the previous sales model and marketing direction of the record industry.

　　This research collects and aggregates various data in the past market, researches marketing strategies under digital technology, and uses marketing analysis techniques to analyze the market reaction between digital platforms and independent orchestras. To understand the changing of market and consumer preferences, discuss from the direction of digital distribution, to use it to the independent music album "Green Fern", and then provide marketing strategies and implementation suggestions for the independent orchestra "Green Fern Orchestra", and combine them with practical applications.